“Blockchain’s not a technology play,” he said. “It’s about what kind of business based on the strategy can we utilize, and what is the impact at the end.”Beyond that, Bussman advised, “use those business model changes as a funding gate to provide a competitive way to budget those ideas.”
And, just as important, to secure buy-in from top executives.In the end, Bussman reminded, blockchain is not a 100-percent mature technology.“Out of three or four blockchain processes,” Bussmann warned, “maybe one or two will be successful.
There’s still a learning curve on this technology, on the business models. So you need to manage risk taking.”Managing that risk will take careful strategy — and leadership.