Interesting video from Mark on digital marketing, very colourful and worth watching as he illustrates the impact of social media on the top 10 brands in Australia…. see the results at 6:59. The numbers tell a very different story and its not whats expected!!!
Mark Ritson, the Melbourne Business School professor of marketing and brand consultant, is outspoken on the fallacy of digital marketing and the foolishness of marketers that blindly throw marketing budgets at digital without evaluating or interrogating the numbers. He sees digital and social media in particular as unproven and misrepresented channels.