“The fringes are now coming into the frontline,” he told attendees at the ANZ CIO Forum.
Sammartino relates a new generation of artists taking attention away from established museums, to nimble startups competing with big companies. Moreover, the companies that were considered as disrupters a few years ago are now being disrupted. Think of Apple’s iTunes which had a seven year lead in streaming music and is now being unsettled by other services like Spotify and Pandora, he said.
“This is good news if you are a little behind in your company and can catch up … It is time to catch up,” said Sammartino.