Google to reportedly enter cellular service industry as MVNO running on Sprint, T-Mobile networks

Citing sources with knowledge of Google’s plans, The Wall Street Journal reports the Internet search giant is looking to strike deals with Sprint and T-Mobile, respectively the third- and fourth-largest mobile providers in the U.S., to hop on their network and sell branded cellular services directly to customers.

The project, identified by The Information as codename “Nova,” is essentially a vanilla mobile virtual network operator (MVNO) scheme, except it’s Google that is buying wholesale access to Sprint and T-Mobile’s networks. Referred to as an experiment within Google, the initiative is reportedly designed to stoke carriers into lowering prices while delivering faster data speeds, sources said.

via Google to reportedly enter cellular service industry as MVNO running on Sprint, T-Mobile networks.