The Web is rapidly being replaced by the computers in our pockets–already more time is spent on mobile apps than on the Web. Mobile has reached a tipping point in 2014, says Forrester, ……. “Consumers expect to engage with brands to get any information or service they desire immediately and in context. Today, 18% of US online consumers have this expectation, while 30% are in the midst of a transition to this mobile mind shift.”
