Banking doubts to aid Coles’ foray into financial services

“Technology will be a very important differentiator for financial services providers as regards to offering better services and reducing costs for consumers,” Mr Scott said. “Customers will have more information available to make decisions and therefore the value associated with some of the more traditional brands in financial services may not be as relevant.”

Half of the supermarket’s 350,000 insurance customers – a number which has more than tripled in two years – didn’t sign up online, but that’s changing fast. Three-quarters of customers for a new life insurance product Coles is offering have signed up online.

via Banking doubts to aid Coles’ foray into financial services. Thought for the day……..its all about your customers!!