The money in Angry Birds is no longer in “Angry Birds” – Quartz. Pretty impressive – It’s been four years since the Angry Birds franchise first hit the app market, and the games have been downloaded more than two billion times and grossed over half a billion dollars. But the business these days is as much about the merchandise as the game itself. In 2013, reports the Wall Street Journal today, the company made nearly half of its cash (paywall) on licensing agreements (over $200 million in all), up from 30% the year before. These cover everything from Angry Birds t-shirts, stuffed animals and cell phone covers to hats and shoes. Rovio even expanded its licensing agreement with mammoth toy-maker Hasbro this summer, and has plans to license the world’s largest Angry Birds theme park.