A great article on the growth potential of digital distribution. “These fire hoses are also only going to get better and better for at least a decade to come. Remember, 66 per cent of the world’s population still isn’t on the internet. By 2020, the number of people online will grow from 2 billion to 5 billion. That’s 5 billion customers. Imagine if someone actually harnessed these fire hoses to do something useful.” – Now there’s a thought!